Depressing perfumes?

Why on Earth would anyone want to smell like a funeral home? Demeter's "Funeral Home" perfume is described as, "Funeral Home is a blend of classic white flowers: lilies, carnations, gladiolus, chrysanthemums with stems and leaves, with a hint of mahogany and oriental carpet. This scent actually started out to be Flower Show. Now our founding perfumer personally did NOT like most white flowers so this was a tough fragrance for him to develop, so he consulted on it with partner, Christopher Gable. When he first smelled this one, Christopher Gable exclaimed “It smells like my Grandfather’s funeral… Let’s call it Funeral Home!” So we did."

I wonder who would buy that. It's kinda creepy, when you think about it.

Bisous, Paprika